To go along with the bold new 2014 Honda models arriving on the Vermont Honda showroom at The Automaster Honda, and at Honda showrooms across the country, American Honda Motor Co., Inc. has been taking bold new steps in the company's marketing strategies and the risks have started to reap very positive rewards.
Traditional Honda marketing focused on facets of the brand that many already know and love, including long-last build quality, on-road reliability and total owner value. While this has proven a solid and dependable way to reach consumers, Honda is boldly going where it traditionally has not gone before and allocating as much as 30% of their U.S. marketing budget to "risky" initiatives.
Now, this "risky business" does not mean Honda fans will see a Tom Cruise impersonator sliding into the driver's seat of a 2014 Civic anytime soon. However, it does mean some very fun and engaging new content and media from the Japanese automaker including playful Odyssey HondaVac tweets, an inspiring video about self-improvement with Nick Cannon and an Acura sponsorship of the popular Jerry Seinfeld web series Comedians in Cars Getting Coffee.
At The Automaster Honda we like it because it is fun, and keeps a high level of engagement with fans and followers. We often put the same things in place on our own Facebook, Twitter, and Google+ pages, because it offers us a better chance to connect with and serve Honda fans in Shelburne, Burlington, Plattsburgh, and Honda lovers around the world.
With the power of the internet and social media you can reach us at The Automaster Honda via Twitter (@theautomaster), Facebook, YouTube (youtube.com/user/theautomasterVT) and the more traditional methods of giving our dealership a call or just stopping by 3328 Shelburne Road during our convenient business hours.
