Honda Marketing Paying Off
To go along with the bold new 2014 Honda models arriving on the Vermont Honda showroom at The Automaster Honda, and at Honda showrooms across the country, American Honda Motor Co., Inc. has been taking bold new steps in the company's marketing strategies and the risks have started to reap very positive rewards.
Traditional Honda marketing focused on facets of the brand that many already know and love, including long-last build quality, on-road reliability…
